Halter Ranch Estate
Set along the western-most boundaries of Paso Robles, California, surrounded by the wild and wide-open Santa Lucia Mountain Range of the Central Coast, Halter Ranch is a 2,700-acre nature estate dedicated to land, art, and legendary terroir-driven wine. Envisioned by Swiss entrepreneur, philanthropist, and world-leading land conservationist Hansjörg Wyss. The estate is an homage to a haven for the natural world to flourish and deliver exceptional, timeless wines. Halter Ranch is one brand with three scenic wine destinations – Paso Robles, Temecula, and Texas.
Position
The Halter Ranch marketing team is growing and looking for an organized, detail-oriented visual storyteller to join our team as a Social Media Content Assistant.
This is a part-time position that requires being on-site and periodic travel to attend off-site events. Must be willing to work a flexible schedule – some weekends, the occasional holiday, and in the evenings for events.
The Social Media Content Assistant collaborates with the Marketing Manager and Marketing Coordinator to develop, execute, and maintain a consistent brand image and messaging curated to social media platforms and trends. The job includes creating original content, communicating with the public in a professional manner befitting the brand, and assisting with collaboration efforts with influencers and partners.
Qualifications
Strong visual and storytelling skills – must have an eye for detail and a passion for storytelling
Comfortable on camera and/or helping others with being on camera
Desire to create authentic and memorable brand interactions for all
Strong understanding of social media trends, algorithms, and platforms to optimize content engagement
Availability to be present onsite to capture content during important events and for daily service and experiences
Professional appearance and demeanor
A driver’s license and a reliable car
Essential Duties & Responsibilities
Collaborate on the branding and development of marketing campaigns and collateral dedicated to heightening brand awareness, cultivating leads, enhancing partner relationships, and increasing sales efforts
Brainstorm, conceptualize, collaborate, and execute creative material for publishing to support the brand’s distinct narrative on social platforms - Instagram, Facebook, TikTok, YouTube, etc.
Lifestyle and on-location content with a strong emphasis on video – Stories, Reels, TikTok
Create scripts and shot lists for video concepts
Implement and maintain a social media strategy across social platforms with engaging content and media that align with the brand for Halter Ranch, Halter Ranch Temecula, Halter Ranch Texas, and more
Maintain and support community engagement on social accounts
Respond promptly to user comments on social media accounts, directing inquiries to the appropriate staff as necessary
Analyze data to identify and grow Halter Ranch brand awareness and specific niche audiences
Compile insights and report on trends and campaign successes
Assist with ensuring all marketing maintains consistent messaging and cohesive brand experience across all internal and consumer touchpoints
Attend on and off-site events and daily service to produce quality live social media content
Deliver on-time, high-quality assets that adhere to the Halter Ranch brand
Assist with influencer campaigns (influencer discovery, vetting, etc.)
Responsible for complying with all internal processes, protocols, and internal reporting and communications within the team
Must Have
Ability to work in a creative, fast-paced environment while juggling multiple projects effectively
Ability to execute campaign visuals in a suitable timeframe while maintaining the creative vision
Must be able to write a shot list and script for employees
Must be able to use iPhone, DSLR, and other accessories for filming (gimble, tripod, etc.)
Flexible schedule. Weekends and evenings as needed – winery events/special experiences are generally held on the weekends and certain holidays
Excellent verbal and written communication skills
Keen ability to multi-task and pivot based on brand and marketing calendar needs
Great customer service and interpersonal skills
Ability to work independently and manage one’s time
Ability to keep information organized and confidential
Previous experience with computer applications, such as Microsoft Word, Excel, PowerPoint, G-Suite, Adobe Creative Suite, Canva, Klaviyo, Red Chirp, Instagram, Facebook, Meta Business, TikTok, and YouTube
Ideal Skills
Proficiency in short-form video editing tools (CapCut, Adobe Premiere Pro experience is a plus)
a competitive knowledge of branding and advertising in all media
Comfortable using Canva, LinkTree, Squarespace, Meta Business Suite, Hootsuite
